THE SKETCHPAD STRATEGY

Business Terms

explained with Sticky the Stickman

Ever watched a business pitch show and heard words like EBITDA, unit economics, or burn rate and thought “wait, what?” Yeah, same.

Learn it once. Remember it forever.

What the heck is EBITDA?

The Number That Makes or Breaks Business Deals
Sticky runs a coffee cart and accidentally discovers why investors keep asking about EBITDA. A story about beans, loans, and the number that actually matters.
📆 Feb 13, 2026⏱ 8 min story
Read the Story

Unit Economics: Are You Making Money Per Sale?

Sticky sells 1000 cups and somehow loses money
Join Sticky as he figures out the one metric every founder forgets — and why VCs obsess over it.
📆 Feb 13, 2026⏱ 7 min story
Read the Story

Burn Rate: How Fast Is the Money Disappearing?

Sticky gets funded and goes shopping
Learn why knowing your burn rate is the difference between scaling up and shutting down.
📆 Coming Soon⏱ 6 min story

Valuation: Why Did They Say $1 Million for 10%?

Sticky's coffee empire gets a number. But who decided?
A fun breakdown of pre-money, post-money, and why founders and sharks never agree.
📆 Coming Soon⏱ 9 min story

Got a term that confuses you?

Drop a message and Sticky will break it down in the next episode. No question is too basic — if you're confused, so are thousands of others.
Suggest a Term