# THE SKETCHPAD STRATEGY

## Business Terms

### explained with Sticky the Stickman

Ever watched a business pitch show and heard words like **EBITDA**, **unit economics**, or **burn rate** and thought “wait, what?” Yeah, same.

### Learn it once. Remember it forever.

#### What the heck is EBITDA?

The Number That Makes or Breaks Business Deals  
Sticky runs a coffee cart and accidentally discovers why investors keep asking about EBITDA. A story about beans, loans, and the number that actually matters.  
📆 Feb 13, 2026⏱ 8 min story  
[Read the Story](/content/blog/business-terms/what-is-ebitda/index.html)

#### Unit Economics: Are You Making Money Per Sale?

Sticky sells 1000 cups and somehow loses money  
Join Sticky as he figures out the one metric every founder forgets — and why VCs obsess over it.  
📆 Feb 13, 2026⏱ 7 min story  
[Read the Story](/content/blog/business-terms/what-is-unit-economics/index.html)

#### Burn Rate: How Fast Is the Money Disappearing?

Sticky gets funded and goes shopping  
Learn why knowing your burn rate is the difference between scaling up and shutting down.  
📆 Coming Soon⏱ 6 min story

#### Valuation: Why Did They Say $1 Million for 10%?

Sticky's coffee empire gets a number. But who decided?  
A fun breakdown of pre-money, post-money, and why founders and sharks never agree.  
📆 Coming Soon⏱ 9 min story

## Got a term that confuses you?

Drop a message and Sticky will break it down in the next episode. No question is too basic — if you're confused, so are thousands of others.  
[Suggest a Term](/content/contact/index.html)